what if we reimagined co-creation and made it immersive? What if customers were always at the center of design and development, shifting inside-out to outside-in? What if stakeholders fluidly collaborated across functions, TIME ZONES, cultures with speed and agility? What if Challenges & results were shared real-time?

ABB Customer Experience Co-Creation Lab Website

Digital Innovation Co-Creation App

IOS and Android Digital Innovation App used before, during and after Customer Co-Creation Labs. Enables VoC Analytics capture for product teams, introduction of many new signature moment touchpoints during customer journeys.

Digital Delta App AR "Smart Puck" UX

A physical/digital AR application designed to help customers design solutions to their business challenges in a very fun way, blurring physical and digital UX during co-creation labs. VoC analytics capture patterns between industry, persona, business value driver, disruptive tech and solutions.